Sales and Marketing Director

Overview and what we offer

• Chester Office 

• Refer a friend for £1000 bonus which is unlimited!

• Extra earning potential with Incentive Scheme

• Generous holiday entitlement

• Hotel and airline discounts

• Discounts on sporting events and tickets

• Employee Assistance inc access to free counselling

Who we are

Elegant Resorts is one of the leading luxury travel brands in the UK which is part of The Portman Travel Group that includes If Only, Clarity Business Travel, Brighter Events, and Destination Sports Group.

The Role

We’re looking for an entrepreneurial Sales and Marketing Director to take on a brand-new role at Elegant Resorts. This is a unique opportunity to make your mark by uniting our sales and marketing teams, driving collaboration, providing the best-in-class service, and delivering on ambitious commercial goals.

You’ll be a proactive, energetic leader with a proven track record of achieving sales targets and executing focused sales and marketing plans with precision. You’ll also bring a strong vision for growth, a passion for luxury travel, and a commitment to fostering innovation, sustainability, and excellence in everything we do.

This senior leadership role requires strategic expertise, a collaborative mindset, and the confidence to work closely with the board and senior stakeholders. It’s an exciting chance to shape the future of our brand and play a key role in scaling the business while maintaining our trusted reputation for exceptional client experiences.

Key Responsibilities

Strategic Leadership:

·       Develop and lead a cohesive, end-to-end sales and marketing strategy aligned with commercial objectives and evolving client expectations.

·       Champion a culture of collaboration, ensuring seamless integration and alignment between sales and marketing teams.

·       Provide thought leadership and influence at board meetings, confidently managing upwards and laterally to drive strategic priorities.

·       Advocate for sustainable and ethical practices across all sales and marketing initiatives, reflecting the values of today’s luxury traveller.

·       Demonstrate luxury market awareness, tailoring strategies to resonate with a diverse yet highly set of targeted audiences.

Sales Leadership:

·       Create and implement a CRM strategy to achieve and exceed revenue targets while fostering long-term client relationships.

·       Build and manage a high-performing sales team, cultivating a culture of accountability and excellence.

·       Identify and nurture high-value relationships within the database, focusing on ultra-personalised engagement and loyalty.

·       Continuously analyse market trends and client behaviour to refine sales tactics and offerings, staying ahead of industry changes.

360-Degree Marketing Strategy:

·       Build a marketing vision that integrates PPC, digital, SEO, print, social media, and events to enhance brand presence and client engagement.

·       Develop and implement strategies to optimize the website as a high-quality lead-generation tool while reflecting the company’s brand and aspirations.

·       Drive brand management, ensuring every touchpoint aligns with the expectations of the luxury segment.

·       Collaborate closely with product, technology, and operations teams to align marketing strategies with client needs and travel trends.

Data and Technology:

·       Own the integration and optimisation of CRM systems to connect sales, marketing, and customer retention strategies.

·       Monitor customer journeys, creating personalised engagement strategies that inspire loyalty and drive long-term value.

·       Analyse and interpret sales and marketing data to make informed, agile decisions and identify opportunities for growth.

·       Explore and adopt innovative tools and technologies, such as AI and automation, to enhance customer insights and engagement.

·       Foster a trading mentality, encouraging quick and effective actions based on data insights and market signals.

Team and Culture Building:

·       Instil a shared vision and aligned goals across sales and marketing, creating a sense of unity and purpose.

·       Empower team members through coaching, development, and clear performance metrics.

·       Promote a culture of innovation, collaboration, and continuous improvement.

·       Act as a cultural leader, embedding trust, excellence, and shared success across the organisation.

Agility and Resilience:

·       Pivot strategies quickly and effectively in response to market changes, client feedback, or industry challenges.

·       Ensure the business remains adaptable and resilient in a dynamic travel landscape.

Analytics & Reporting:

·       Monitor KPIs across sales and marketing, presenting actionable insights and strategies to stakeholders daily, weekly, monthly and quarterly.

·       Define and achieve measurable success metrics, including increased lead conversion, improved customer retention, and exceeding revenue targets.

·       Ensure a measurable ROI for all marketing investments and sales initiatives, refining strategies based on data performance.

Skills and Experience:

·       Proven track record in sales and marketing leadership, ideally within luxury travel, hospitality, or a related sector.

·       Exceptional leadership and team-building skills, with the ability to foster collaboration and drive shared success.

·       Strong commercial acumen with hands-on experience in CRM systems, data analytics, and lifecycle management.

·       Confidence in working at board level, with the ability to manage upwards and influence across departments.

·       Expertise in digital marketing, sales enablement tools, and multi-channel strategies.

·       A passion for travel, innovation, and delivering unparalleled client experiences.

·       Awareness of sustainability and ethical practices, with a desire to integrate them into commercial strategies.